Tegeloutlet.
A new foundation.
For an entire business.
Bring the expertise
of a showroom
into every interaction.
A tile purchase is rarely simple. Finish, format, quantity, availability and installation all shape the decision. Tegeloutlet needed a digital experience that could handle that complexity with the confidence of an experienced advisor.
The ambition went beyond a new storefront: connect inspiration, product guidance and purchasing to the commercial systems behind the business.
- Client
- Tegeloutlet
Independent tile retailer - Context
- Belgium
Retail & e-commerce - Foundation
- WooCommerce
Custom experience & logic
The same business.
An entirely different experience.
Move the slider to compare. Both views use the same desktop viewport.
Before: 21 February 2025 archive, restored using original referenced images and styles. Header and hero shown; unavailable catalogue images excluded. View archive ↗
Actual website captures · September 2026 · Desktop & mobile
From “where do I start?”
to “this is the one.”
A custom interface connects the emotional side of choosing a material with the practical work of planning a project. Every step brings inspiration and useful information closer together.
Find the right fit.
Filters, product families and related formats help people navigate a nuanced catalogue. A product becomes part of a considered selection, with the details needed to compare confidently.
Plan the whole project.
Calculators connect square metres to pack quantities. Material guidance and relevant add-ons bring adhesive, grout and finishing products into the same decision.
Keep the context.
The account environment gives returning customers a familiar place to continue. Product information, ordering and support become parts of one connected experience.
Make expertise accessible.
The AI advisor, Tegelkompas, adds a conversational layer to product guidance—helping customers articulate what they need and explore relevant directions.
Simple to use.
Anything but simple to build.
Pack sizes, cutting allowance, stock limits and discounts need to agree. Custom business logic turns those moving parts into clear answers for customers.
Every square metre.
Accounted for.
Area becomes whole boxes, with cutting allowance and quantity pricing calculated together. Try 50 m² to see the volume rule.
Illustrative demo. Sample formats, pack sizes and prices—not a live Tegeloutlet quotation.
- Total coverage
- 27.36 m²
- Sample price per m²
- €29.90
- Volume advantage
- From 50 m²
Including VAT€818.06
The storefront is
just the visible part.
Behind the interface, the platform connects commerce to the daily work of running the business. Built on WooCommerce, extended around the way Tegeloutlet actually operates.
Commercial logic
Custom price and discount rules, product relationships, stock-aware purchasing and project calculations.
Operational continuity
Stock and product data flows, integrations and automation that reduce repeated manual work.
A clearer view
Dashboards and analytics that bring operational information and the customer journey into focus.
Discoverability & conversion
Technical SEO, structured product information and carefully considered journeys create a foundation for ongoing CRO.
The whole business.
In view.
A custom retail intelligence app brings daily turnover, store comparisons and historical performance into one place. Built around the decisions the team makes every day.
Retail revenue
Shop A
- Revenue this month
- ••••
- Average per trading day
- ••••
Shop B
- Revenue this month
- ••••
- Average per trading day
- ••••
Online store
- Revenue this month
- ••••
- Average per trading day
- ••••
Revenue through the month
Illustrative trendInteractive interface study. All business figures withheld; charts are illustrative.
A complex purchase.
A more considered experience.
A business moving
in the right direction.
The commercial transformation sits within a wider period of growth for Tegeloutlet.
Total reported turnover
Shop A
Shop B
Source: Tegeloutlet’s internal revenue dashboard, reviewed 20 September 2026. Like-for-like calendar periods. These are business-wide results during the collaboration, not an isolated attribution of growth to the website.
More than a new website.
A new way to do business.
A recognisable storefront, a more useful customer journey and a custom commercial engine. Connected as one platform, with room to keep evolving.
Experience Tegeloutletin mind?
We take on a small number of ambitious projects.
Engagements from €15k