Brand identity
Make your business recognisable
A clear identity helps people recognise your business and understand what it stands for. Studio 0A connects your positioning with a visual and verbal language you can use across your website, communications and everyday materials.
Discuss your projectYour business has moved on. Your identity has not.
Perhaps your logo stands alone, your materials look unrelated, or your message changes from page to page. Branding brings those pieces together around a clear idea, so future design decisions have a useful starting point.
How we work
Understand the business.
We clarify your audience, offer and existing positioning. We also look at the places where people encounter your business and what the identity needs to communicate.
Develop a clear direction.
We connect typography, colour, imagery and language around a coherent direction. Applications show how the identity behaves in context, beyond an isolated logo presentation.
Make it usable.
We turn the agreed direction into reusable assets and guidance. The aim is a system you can apply consistently as your business creates new materials.
What the work can include
- A documented creative direction
- Identity assets agreed in the project scope
- Typography, colour and imagery guidance
- Voice and messaging principles
- Examples for the agreed applications
A good starting point when
- Businesses launching with an unclear identity
- Established businesses whose presentation feels fragmented
- Teams preparing a website or wider rebrand
Scope, before we start
The scope defines the assets, applications and review rounds. Website development, photography, print production and ongoing content require their own agreed scope.
Practical questions
Can we keep our existing logo?
Yes. We assess what already works and whether clearer typography, colour, language and applications can give the existing identity a more coherent foundation.
Do we need a complete rebrand?
That depends on the problem. The work can refine an existing identity or establish a new direction, with the extent agreed before design starts.
Can the identity be used on our website?
Yes. Website applications can be part of the identity work. Designing and building the website itself is a separate service that can follow the agreed direction.
Studio 0A / Your next step
What needs
to work better?
Tell us where you are now and what you want to change. We define the scope together before committing to the work.
The mini-check is free. Any implementation is quoted separately.